Inflow Technologies: Bridging the Go-to-market Gap between OEMs and Channel Partners

CIO Vendor Exploding information, shifting customer demands and limited resources had put organizations in serious pains. A research report from University of California revealed that in the year 2004, 94 percent of information produced out of various operations in an industry was stored in digital form. Owing to the digital revolution, information produced were scattered everywhere and there was an incessant need of making the towed information available to anybody, anytime and on any device. This digital transformation threw new challenges to CIOs and IT leaders as customer infrastructure was getting more complex mired with deluge of information, demanding implementation of agile solutions to manage and address various needs including statutory requirements. Witnessing this pivotal shift, IT buyers got more inclined to spend serious money on various aspects of IT Infrastructure & related services. Sensing the hidden potential in the infrastructure market, Inflow Technologies, headquartered in Bangalore, Karnataka forayed to bridge the go-to-market gap between Vendors (OEMs) and Channel partners. The company partnered with vendors and leveraged market dynamics knowledge to strengthen their end customer’s relationships. In addition the company enables its channel partners to access new technologies with specific local support.

In a time when the country was witnessing IT metamorphosis, Inflow Technologies had devised an approach to ensure consistency amidst transformation. Articulating more on Inflow’s vision, Byju Pillai, the CEO of the company states “We enable the partners to deliver new technologies to their customers and enable end customers to adopt new technologies”. Being a technology enabler, the company forms a link between technology vendors (OEM) and the end customers. Inflow’s infrastructure and distribution & related services is committed to bring both customer and technology vendors closer while providing a platform wherein they can get Pre-sales technical support, Commercial support and in-depth information about various professional services. Customers gain increased visibility on new technology through comprehensive marketing activities, road shows, seminars and much more. Inflow’s consistent approach, deep understanding of manufacturer’s products and reseller channel provide resellers the adequate knowledge and tools to successfully market and sell products to their customers.

Collation or identification of information about various items from individual, object or computers manually can be a daunting task. Inflow believes that identification of items and suitably numbering and coding them allows the user/organization to handle a greater volume of items and enhance the efficiency. Facilitating easy tracking, traceability and life cycle management of internal assets, Inflow leverages Auto Identification and Data Capture products and solutions. These AIDC products and solutions function by saving time and cost for stock-taking and inventory control. Some of the major clients who have been serviced by Inflow & partners are Amazon, Flipkart, Make my Trip, ITC, Maruti, MP Forest, UP police, AP Excise, DHL/Blue Dart and much more.
The company’s key strength lies in - Business Development, Pre & post sales technical support , SCM, Efficient Credit management system, Geographical coverage and value-added approach. Its strong focus on creating a demand for channel partners through its value-added services helps the resellers align their sales models with the business of vendors.

The company’s key strength lies in - Business Development, Pre & post sales technical support , SCM, Efficient Credit management system, Geographical coverage and value-added approach

As big data is on rise, demands for new regulations, assessment of existing GRC protocols continue to come down the pipeline. In such environment, organizations at times fail to ensure that their control measures are appropriate to mitigate the risk of their information system. Inflow’s technology, risk and governance assessment process draws on a rich blend of audit process knowledge and information security expertise which aids in translating assurance service reports into ‘business’ language that results in shorter time to implement controls. Working in tandem with organizations, the company enables the management to comprehend the degree of risks in their information systems so that they can authorize the implementation of relevant controls.

Manipulation of Web environment for malicious intentions, unknown attacks on web applications and malicious intrusions often impact the sanctity of web applications and infrastructure. This challenge has given opportunity to businesses that are looking at projects to roll out Web application firewalls as well as next-generation firewalls. Inflow has a good understanding about the threats on data and business systems and offers Information Security products - Barracuda, CheckPoint, DELLSonicWall, Cisco, FireEye, Lumension, McAfee, Radware, RSA, SymantecCloud, WatchGuard, Websense and Sourcefire, amongst others to ensure organizations’ information is secured effectively, efficiently and cost-effectively.

With unwavering commitment towards building end-to-end solution centric teams that meets the evolutions in technology, Inflow envisages to be known for its Inflow Care Service approach- “your services built in our care”. “We are adding new practices and refocusing on growth areas within our existing businesses. For example, Web application firewalls/Next Generation firewalls is a niche market within security which will grow exponentially; there exists similar opportunities across storage management, MDM (Mobile Device Management), networking, Cloud Access Security , Big data Security Analytics, DLP, SIEM, Technical Staff Augmentation and other areas”, adds Byju. Though Inflow started with a smaller base of partners, currently it transacts with 700+ partners across India and South Asia. Moving ahead with a positive outlook, the company wants to open new avenues for its channel partners and technology growth vendors with inorganic growth ideas.