MAGMA: Helping Create Tomorrow's Products Today

Durga Prasad Ch, General Manager

With deep market research analysis, reports state that the foundry market in India is forecasted to grow at a CAGR of 10.08 percent between the years 2016 to 2020. The demand for metal castings has further been reinforced by the government that has shifted their focus more towards infrastructure development. With various trending technologies, foundries are transitioning from conventional and heavily experience-dependent foundry technology to a complete modernized one. Foundry is the backbone of engineering as we know it. Modelling and simulation are leveraged to attain a certain level of robustness along with improved quality and deviates from any metal casting defects that may prove to be expensive and a waste of design time.

However, handling such processes demands skilled manpower, something which India has a shallow pool of. In conjunction with this, the lack of technology up-gradation is the other major challenge restricting Indian market growth. There is a desperate need to bridge the gap between actual requirement and availability with experienced professionals and the right technology. The industry is still very volatile. MAGMA, head quartered in Aachen, Germany and with multiple branches worldwide, backed by 30 years of industry rich experience harnessed by a technically adept team of employees and high proficiency in simulation, addresses these challenges with profound ease with its state-of-the-art technology MAGMASOFT software, with the latest release MAGMASOFT 5.4.

Attaining the Economical Cost Criteria
The software has been designed and engineered to assist in producing top-grade quality castings by minimizing the shop floor trails, ensuring an economic cost of production, streamlining the process conditions, thereby delivering an unmatched experience. The software acts as an optimization tool that is used to better the quality of metal casting and assure optimized process condition that does not require to waste money on innumerable prototypes until the right match is found and thus, drastically reduces the production cost.

The solution is a virtual casting simulation software that penetrated the
market 30 years ago, engineered to replicate the actual process effectively. It is one of the only softwares that project the cost of the components while carrying out a simulation. With the latest technology Autonomous Engineering, simulations with MAGMASOFT are conducted where one can use virtual testing to attain the desired quality, navigate along the desired costs and probe into finding out the root cause of any defects. “We introduced a new methodology called MAGMA autonomous engineering, so a foundry man can go for different types of trials before producing a casting. They can also delve deeper and find the root cause for any defects and they have the ability to find the best way to produce the first casting and the right casting,” reveals Durga Prasad Ch, General Manager, MAGMA India.

"We introduced a new methodology called MAGMA autonomous engineering, so a foundry man can go for different types of trials before producing a casting"

Delivery of Projects Quicker and Cheaper
The user-friendly solution supports all cast materialsand all facets of casting manufacture, encompassing melting and metallurgy, pattern and core making, cleaning and repair. Notably, it is not only useful for the casting industry but is also useful for the casting buyers or casting designers as well. Making huge contributions in the take off of the foundry market, the solution facilitates clients with optimized operating points for quality, yield and cost, identifies optimal process conditions for robust process windows early and reliably, permits a more rapid decision making process that leads to quicker completion of projects where the saved time can be invested elsewhere within the company, empowers quality management by generating systematic understanding of how process variability affects quality and improves communication within the company. It offers reliable information to designers for robust product and process development. It is a modular based software with a host of add-on modules which are invented to replicate the actual process virtually in the software.

“Only selling the software can be done by anyone; support after sale is most important,” informs Durga. Already at the frontline, the company has support teams in place to take over in the event of any customer queries. There are different levels of backup to support the customer in India and anywhere in the world.

Having dedicated close to a decade in MAGMA, Durga shares his vision for the future of the company. He envisages seeing the simulation softwareintegrated in the regular applications. He is looking at further improving the software where it is useful not just for the users but also for the management, technical team and so on, to make a quick decision; becoming a part of the system. In addition to this, the team is working on introducing some unique features in the software in the near future.