N7 - The Nitrogen Platform: An Omni-Channel Performance Optimizer For Digital Retailers
Nike moving out of Amazon market place is a big news of the season but that’s the trend that was predicted a year back and is slowly becoming a reality. Retailers are going digital either at marketplace or by themselves to cater to the needs of the modern and tech-savvy customer. In this endeavour, their first steps are towards deploying the latest technology platforms that help them better engage with customers, reduce infrastructure costs and improve revenues with enhanced customer experiences. When it comes to a feature-rich digital storefront, a lot of the deployments fail to generate the promised revenue due to varied reasons but a big portion is due to poor website speed that largely impacts the user experience and also increases the infrastructure costs.Moreover, businesses often face challenges in handling the heavy user traffic during peak times due to their inability to scale-up to meet the increased customer demands. As unfortunate as it is, the reality of the rising cyber-attacks and data breaches in the digital landscape have led to decrease in customer loyalty. Ensuring better security has become imperative for digital retailers to improve their ROI. Trust plays an important part in getting repeat business.
Ensuring Better Digital User Experience
Clearly understanding the pain points of retail business owners, Nvizion Solutions came forward by offering N7 – The Nitrogen Platform - https://www.n7.io, a cloud-based e-commerce solution that helps digital retailers optimize their web performance and increase their business revenues by addressing the issues of scalability and security. Nitrogen is an AI-driven platform that enhances speed, scale and security for web and mobile applications while minimizing infrastructure and maintenance costs. It seamlessly works with all e-commerce platforms and empowers retail businesses to effectively handle the heavy traffic giving a boost to the revenue generation. The Nitrogen platform provides exceptional user experience and higher conversions, combined with cost savings in infrastructure, it reduces total cost of ownership while increasing return on investment.
“We believe that understanding the problem statement and passion for finding solutions is very critical. We have always been passionate about digital commerce and keep looking at are as within it to transform. Our core team started its journey at the turn of the century, working for the first digital commerce product company in the USA. After gaining more than 15 years of industry experience, we understood that the user experience is a decisive factor in the digital retail industry. The three things that influence digital user experience is Speed, Scale and Security. Therefore we created the Nitrogen platform from the ground up to solve these issues for the e-commerce industry specifically”, informs Manoj Bubna, Co-Founder, Nvizion Solutions.
Enhancing Security and Scalability
The built-in Web Application Firewall of the platform guarantees the best security against OWASP Top10 attack vectors. The premium global network capable of handling 75 Terabytes per second will handle any DDOS and scraping attacks without a sweat. Origin cloaking module hides the critical servers from the evil eye of the hackers. The latest release has
added the Human Detector module to help manage traffic from undesirable sources. It is the industry’s first such system to provide a grey spectrum to manage the traffic instead of traditional on or off switch. The platform also provides unprecedented insights into the system usage patterns. It helps business in monetizing long tail for improved business growth by enabling them to make data driven decisions on what issues or features are impacting the user experience the most and thus focusing their effort on them.
“Our clients are able to automatically scale-up during holiday season handling 7x-10x users without any additional infrastructure needs. Monetizing the peak traffic sale season is no longer a concern. Advanced security for the users and business create better customer trust and loyalty,” explains Gautam Gurtoo, Co-Founder, about benefits enjoyed by retailers on the Nitrogen Platform.
Some of the key clients of the company include Plantronics, Shoppers Stop, Tata Croma, Bajaj Allianz, Baby Destination and Auzaro, spread across India, the US and Europe. “We are in talks with some of the Fortune100 clients who are in the process of rolling out the Nitrogen platform for their digital storefront,” informs Gautam Gurtoo.
Currently, the company is working on two beta products: Nitrogen Sense and Nitrogen Wisdom, that will be rolled out in the coming months. “While the Nitrogen platform solves the problems of speed, scale and security for online storefronts, Sense and Wisdom products complement it and add even more value by giving businesses a complete 360 view of the data and then assigning rules around the data to automatically steer the website,” informs Manoj about their upcoming products that would complement the Nitrogen platform.
The built-in Web Application Firewall of the platform guarantees the best security against OWASP Top10 attack vectors. The premium global network capable of handling 75 Terabytes per second will handle any DDOS and scraping attacks without a sweat. The latest release has added the Human Detector module to help manage traffic from undesirable sources.
“Our clients are able to automatically scale-up during holiday season handling 7x-10x users without any additional infrastructure needs. Monetizing the peak traffic sale season is no longer a concern. Advanced security for the users and business create better customer trust and loyalty,” explains Gautam Gurtoo, Co-Founder, about benefits enjoyed by retailers on the Nitrogen Platform.
Some of the key clients of the company include Plantronics, Shoppers Stop, Tata Croma, Bajaj Allianz, Baby Destination and Auzaro, spread across India, the US and Europe. “We are in talks with some of the Fortune100 clients who are in the process of rolling out the Nitrogen platform for their digital storefront,” informs Gautam Gurtoo.
Our clients are able to automatically scale-up during holiday season handling 7x-10x users without any additional infrastructure needs. Monetizing the peak traffic sale season is no longer a concern. Advanced security for the users and business create better customer trust and loyalty
Currently, the company is working on two beta products: Nitrogen Sense and Nitrogen Wisdom, that will be rolled out in the coming months. “While the Nitrogen platform solves the problems of speed, scale and security for online storefronts, Sense and Wisdom products complement it and add even more value by giving businesses a complete 360 view of the data and then assigning rules around the data to automatically steer the website,” informs Manoj about their upcoming products that would complement the Nitrogen platform.
The built-in Web Application Firewall of the platform guarantees the best security against OWASP Top10 attack vectors. The premium global network capable of handling 75 Terabytes per second will handle any DDOS and scraping attacks without a sweat. The latest release has added the Human Detector module to help manage traffic from undesirable sources.
